Rooted In Revenue
Latest Episodes
Building a Sustainable Tech Stack - Do you still use it?
This episode will give you an actionable list to evaluate your current tech stack. Lany and Susan will also give you ideas on what to look for when evaluating new pieces to your tech stack. Did you kn
Visionaries & Integrators: Navigating the Generalist vs. Specialist Hiring Maze
Susan Finch and Lany Sullivan dive into the crucial decision of hiring generalists or specialists for your business in this insightful episode of Rooted in Revenue. They discuss the roles of virtual a
Love, Hate, Delegate: Transforming Your Business Through Delegation
Are you drowning in tasks and struggling to let go of control in your business? In this third episode of the Rooted in Revenue series, Lany Sullivan and Susan Finch dive into the power of delegation a
Mastering Growth: 4 Signs You Need a Business Asssessment
Susan Finch and Lany Sullivan are plunging into the inky black to tackle the four crucial moments when conducting a business assessment, which is an absolute must. They'll help you identify the signs
Prioritize for Profitability: Establishing Foundational Systems for Business Growth
Are you leaving money on the table in your business? If you haven't evaluated your entire customer journey from end to end, chances are there are holes that are costing you revenue. In this episode, o
You Can't Manage What You Don't Measure
In this episode of Rooted in Revenue, host Susan Finch welcomes back Debi Davis, owner and operator of 3D Communications AI, for an insightful discussion on the importance of measuring and managing da
From Chaos to Clarity: A 3 Step System to Organize Your Business with Debi Davis
Feeling scattered trying to manage and grow your business? Plagued with impulsive ideas but little follow-through? Do distractions keep you from moving forward effectively? My friend and business coac
Customer Intelligence Fuels Growth - The Overlooked Metrics
CEOs, are your metrics telling the whole story of your companys health? Susan Finch poses this vital question to her guest, customer intelligence expert Laura Patterson, in this episode. Laura spotli
Runway to Lift-Off: Rapid Product Launch
Do you have a revolutionary business idea but struggle with bringing it to market? Have you invested significant time and money into a product with no traction? As an entrepreneur and inventor at hear
Stories Forge Trust, Vulnerability Connects People
Communication skills are invaluable yet often overlooked. In this episode, Susan sits down with Matt Heinz, President of Heinz Marketing Inc. He's an established podcaster and marketing leader. They d