There are several reasons why audio on demand is so popular. Podcasts included. The basic reason would be convenience. But there is more to it than meets the ear, if you will. In this episode Ric takes a look at the implications of the human voice and why we as humans desire to have a connection with that. It doesn't seem to matter how introverted we may be, we still crave the sound of some one talking. The trick is to talk about something that may be of interest to the listener. Broadcasters know this and because of this little fact, podcasts and live broadcasts are rather popular. Also in this episode, the unpopular thought of the week. 
NEXT WEEK: Why some broadcasters like to lie to their audience.