It would appear society has now come to the conclusion that it is okay to be just okay. In this episode, Ric takes a look at the simple things in life we deal with. Durable and non durable goods are not excellent anymore. Neither are services. Why is that? It could be we have allowed this happen thanks to all the competition out there. Take for example the new chicken sandwich wars. In this situation you have two mediocre companies battling it out to find out which one has the product that is more okay than the other. The bottom line being that no matter which one people tend to gravitate towards is still just okay. Also, Ric's unpopular thought and a little tip for those who like audio books and don't want to pay anything for them.
NEXT WEEK: The Constant State of Fear