Episode Summary: Each year, expert Red Havas communicators from around the world collaborate to research and identify the 10 global trends that will shape the integrated communications and PR landscape over the next year and beyond. This year, our 2021 “Red Sky Predictions” center on what the pandemic has taught us. In this first episode of a three-part series, Linda Descano, CFA®, Red Havas’ EVP of corporate communications and executive visibility, leads a roundtable discussion with James Wright, Red Havas’ global CEO, and Ruth Harper, ManpowerGroup’s VP of global strategic communications on the two predictions that have sprung from the workplace this past year: “The Rise of the Empowered Employee,” in which we will see companies harness employee-generated content in a post-pandemic world, and “Mental Muscle Matters,” whereby mental health will at long last go­­­ mainstream, giving physical fitness a run for its money as a priority, for both individuals and employers.

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Also Mentioned on This Show:

· 2021 Red Sky Predictions report “10 Predictions for Communicators in 2021”

· ManpowerGroup report “The Future for Workers, By Workers: Making the Next Normal Better for All”

· McKinsey & Company “Igniting Individual Purpose in Times of Crisis”

· McKinsey & Company “What’s Next for Remote Work: An Analysis of 2,000 Tasks, 800 Jobs, and Nine Countries”

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