Real Estate Disruptors

Real Estate Disruptors

From Scaling To Resetting: Willny Guifarro Shares his Lessons In Growing

September 10, 2020

Willny Guifarro started wholesaling right after he graduated high school. He shares his struggles getting traction on his business and getting fired multiple times because he was trying to improve himself and learn about wholesaling.

Willny had multiple six figure months in 2019, and did $175,000 just in August of this year.

In this episode, we talk about what happens when you grow too fast. Hiring too many acquisition people, he lost $30,000 in January. Scaling is challenging, and Willny shares his journey.

Video Replay of Interview with Willny Guifarro

Start Your Real Estate Disruptors Journey by visiting


SHOW NOTESFrom Scaling To Resetting: Willny Guifarro Shares his Lessons In Growing

With Willny Guifarro, CEO/Founder at Equity of Texas, CEO/Founder at Apex Investment Group

Sept. 9, 2020

About Willny Guifarro

Willny Guifarro is the CEO/Founder at Apex Investment Group and the CEO at Equity of Texas. He began his career in the real estate industry before graduating from high school and completed his first wholesale deal shortly after. Willny operates in Texan and Ohio, and has built his businesses from scratch. He mentors new real estate investors through his wholesaling teaching program, and he is very active on Twitter.

Connect with or find more information about Willny at @realestatewill, or 

Show Notes

Steve and Willny discussed what made Willny get into real estate, how he built his companies, his experiences in scaling up his business, the pitfalls of scaling that no one talks about, and resetting his business and how he reorganized.

Top 5 Takeaways from Willny Guifarro:

5.  Real estate is not for the meek — it’s hard work and you have to put in the effort. 

4. Don’t get discouraged if you have to make a lot of phone calls to get some contracts. And understand that not all of your contracts are going to close. Real estate is a numbers game, so you have to drive up your numbers.

3. One of the biggest things Willny would change about his real estate journey would be to pay for education when he first made some decent money. Willny said had he done that early on, he would have made much more money and saved hundreds of thousands of dollars in mistakes with deals, employees, etc.

2. Scaling is the new buzzword in real estate investing, but you have to hire the right people. You lose much more money hiring the wrong people who don’t want to work hard than you do developing a system for hiring, training, evaluating, and firing when necessary. Don’t pay a good salary; commission-based pay keeps people hungry. Don’t be in such a rush to scale up that you scale for the wrong reasons, so scale too much too fast.