Rattle & Pedal: B2B Marketing Podcast
How Intellectual Capital Removes Friction from the Buyer’s Journey
March 23, 2021
Intellectual capital isn’t just about problem definition and lead generation. IC should focus on removing impediments at each stage of the buying cycle.
Divergent Thinking on Marketing & Growing Professional Services Firms
Visit Podcast Website
RSS Podcast Feed
Subscribe
Share
Add to MyCast