Part 3 of 4 

If you’re in sales, you’re always looking to acquire more clients. In this episode, we continue our four-part series about the PEAK sales process. We’re joined again by Russ Lombardo, an independent sales consultant and software sales trainer who has built the PEAK program after many years of successful sales and sales leadership in the technology sector. 

This time, we’re focusing on A for Acquire. This is the step in the sales process where we’re performing the actual selling. Russ explains how we need to be matching the prospect’s needs with our solutions, as well as how we can best set ourselves up to close the deal. 

You can access the previous episodes of our PEAK Sales Process series at the links below:

• P is for Prospect
  
• E is for Engage
  

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