Part 2 of 4 

Engaging with potential customers is a key stage in the sales process, and every salesperson can always be improving here. In this episode, we continue our four-part series on the PEAK Sales Process with Russ Lombardo, a Raleigh-Durham based independent sales consultant and software sales trainer.

Russ shares with us the E, for Engage, which includes qualifying your prospects. He gives us some useful tips on building rapport and understanding the prospect’s pain points. 

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