Today, we're diving into a topic that's incredibly vital to our local economy and community well-being: tourism. Tourism isn't just about visitors snapping photos and sipping wine; it's a dynamic industry that fuels our local businesses, creates jobs, and shapes the identity of our beloved Central Coast home in SLOCAL.

First, we'll be talking with Stacie Jacob, the owner of Solterra Strategies and the Executive Director of Travel Paso. Stacie's dual roles give her unique insights into promoting Paso Robles. Paso is growing in popularity at a speed that is just unreal. Her groundbreaking work, including her most recent, ‘'Travel Paso Roundup' has significantly boosted the region's profile, making it a must-visit destination for way more than just wine.

Next, we'll be joined by Molly Cano, the award-winning Economic Development and Tourism Manager for the City of San Luis Obispo. Molly has been a driving force behind innovative marketing campaigns and sustainability initiatives that have put SLO on the map as a top destination while preserving its unique charm. Molly Cano is not only a respected and accomplished leader in tourism management but also renowned for her ability to craft unforgettable visitor experiences that keep folks returning to SLO year after year, all while keeping locals proud of where they live.



Together, these two incredible women will share their insights on the current trends, challenges, and the exciting future of tourism in our region. Whether you're a local who wants to understand the impact of tourism or a visitor looking to explore the best of what we have to offer, this episode is for you. 

• For Travel Paso, visit HERE
• For Visit SLO, go HERE
• For everything on SLOCAL, go HERE

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