On today's podcast, I am joined by Yves Gege and Jerred Moon.  We get into the topic of pricing and how charging more psychologically affects your potential patients.  When it comes to your body, people don't always want the cheapest option possible.  If you're trying to compete with the cheapest options available, you are competing with insurance companies.  When you are charging more, you should always strive to over-deliver every single time.