Project Bradford

Project Bradford


Project Bradford Episode 007 Commentary

April 15, 2021

On Monday, April 12, 2021 an audio company unveiled a new slogan, “Make Audio Great Again™.” I was tagged in a tweet discussing the new tagline. I decided to do some research before commenting. Here are my comments. You might be surprised.

Under the media is a transcript of the conversation if you would prefer to read the content.

Transcript

This transcript is computer generated.

Welcome to Project Bradford recorded Thursday, April 15 2021. The main thing I want to talk about this week is something that happened on Monday. I’m gonna be really kind of discreet on companies and people. The reason is is because of something called the Streisand effect. For those of you aren’t familiar, the Streisand effect is about or was named after Barbra Streisand. A few years back, she did not like a photo of her that was published, it was a little unflattering. Well, rather than just simply let it go, what she did is she reached out to the newspaper The media and said, Hey, could you please pull that back? It’s not very nice. All that stuff, at which point, the news media went, No, we’re not going to and then they publicized the fact that Barbra Streisand did that. And by doing that, it brought more attention to the bad photo. So the idea being is, as soon as you mentioned something going on, everyone’s going to look at if you want something to go away, just don’t say anything. So that’s one of the reasons I’m not mentioning names. The other reason is, there’s the phrase, there’s no such thing as bad press. I’ll let you guys decide whether or not it is that way. But that is the basis of why I’m being somewhat discreet. And also, I don’t want anyone caught up in all of this that is an unwilling participant to explain. On Monday of this week, I was tagged in a tweet with a quote about think Bradford Benn. Now the way I took that is originally to be, they were making reference to my habit, and my process of always disclaiming my comments when I was working for a major company. I would say, you know, I speak for myself, the comments I make here Don’t, don’t reflect the views of anyone else. don’t reflect my dog don’t reflect my friends don’t reflect my wife don’t reflect my enemies. They’re my comments. And that’s the way I took that comment. However, that’s not the way everyone else took it. And that person got some heat, I believe, I know, I got some heat, just because people assumed what my view was going to be on the topic. So I figured I’m going to talk a little bit about the topic itself. What happened this week, was an audio company put a new slogan on their website. The slogan was make audio great again. And they trademarked it. Now, the first thing I’m going to say, I am not commenting about the politics of this. There are conservatives, there are liberals. They’re agnostics. They’re Republicans, there are Democrats, there are communists, there are libertarians, there are pasta firings. There’s people who just don’t care about politics and everyone in between. That’s your business. I’m not going to comment on that at all. And I know that sounds kind of unexpected coming from me. But I think it’s an important distinction to make. Yes, on my company’s page advisor comm I do list my business beliefs. And the reason I do that is because that is how I run my business. I’m not saying that’s how you run yours, or anyone else has to run their business. So this company decided to follow their business beliefs. And that’s 100% there, right? Whether you agree with it or not. Now, what got kind of interesting to me is,