The Profit Express

The Profit Express


Tim Healy’s Top Six Business Books

February 24, 2021

You name the topic, there is a book about it. But when you are looking for books to help you grow your business, there might actually be too many out there. How do you know which business books are best for your goals?
On today’s edition of The Profit Express, I want to share some of my favorite business books that have had a profound impact on me personally and professionally. Whether you are looking for guidance in marketing or sales, I’m sure this list will have something to help you on the path to business success. 
This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.
E-Myth Revisited: Michael Gerber
We all dream of having a personal consultant to help our business succeed. E-Myth Revisited is one of those business books that does exactly that. It has sold millions of copies, and is available in 16 different versions. Listen in at 4:40 as I cover just what is so compelling about this book.
I read this book when I was starting out in business. When I read E-Myth, I felt as though Michael was speaking directly to me about my business. One of the amazing insights he shared was how everyone who goes into business is three personalities in one. Everyone is an entrepreneur(the one who has the ideas), manager (the one who handles the processes), and technician (the one who does the busy work, from making cakes to completing tax returns). 
E-Myth Revisited asks the big question: are you acting like an employee or like a business owner? To me, this book is a must read. It is a classic look into the world of what being an entrepreneur is all about.
Likeable Social Media: Dave Kerpen 
In June of 2011, I was introduced to Dave Kerpen and his (then) new book, Likeable Social Media. At that time, I was just starting to get into social media. I didn’t really know its potential until I read Dave’s book. 
Listen at 8:41 as I discuss how while his book was written 10 years ago and much has changed, the principles on how to best use social media for business still apply. Social media is the world’s largest cocktail party, and we are all invited. Consumers now have the largest and most powerful voice they have ever had – it is up to businesses to appeal to that voice the right way. 
Truthful Living: Jeffrey Gitomer
Those of you in sales simply cannot go wrong with any of Jeffrey’s books. What sets Truthful Living apart from other business books out there? Tune in at 15:45 to learn more about Jeffrey’s stories. 
A few years ago, the Napoleon Hill Foundation uncovered Hill’s ORIGINAL writings and teachings from 1919. The Foundation reached out to Jeffrey and they asked him to edit and annotate Hill’s original writings for the 21st Century. 
The resulting book is filled with Hill’s writings and 23 of Gitomer’s life lessons. One of my favorite lessons is #11: The Law of Harmonious Attraction. Simply put, you get exactly what you give in life. 
Rare Breed: Sunny Bonnell and Ashleigh Hansberger
If you are tired with playing it safe,