We human beings are social creatures at heart (yes, even when we’re stuck in traffic, or on the phone to a cable company), and we have a tendency to develop a few intense relationships. 

Sure, that tendency can make us feel a little needy, but it can also do WONDERS for business. 

Whether we realize it or not, the people in our lives can make or break our personal bucket lists AND our business goals. You read right. Those strangers on your LinkedIn profile who are constantly sending you poorly-disguised sales pitches? They might just be your ticket over the next big bridge in your career. 

After all, they say it’s not what you know that matters, but WHO, and Joe Casabona would agree. From humble beginnings as an undergrad, he used his schoolyard relationships and (admittedly) limited work experience to transition into the world of the web.

Although painfully aware that he was no Elon Musk prodigy, Joe was inspired by his close contacts to nurture his business relationships AND charge his worth, until finally, he founded Creator Courses. Now, he spends his days explaining the complexities of web design, coding, and the nuances of WordPress and Beaver Builder. 

In this episode of Profit and Impact, Joe takes Nev through the importance of preparing for pitfalls, owning opportunities, and knowing the value of great clients (and even better mentors). 

So what’s this conversation REALLY about?

How to make the most of your relationships The importance of knowing your value The value of experience How to work your way up from the bottom 

Why you should listen

Joe is a great example of a not-so-negative recession story (it’s possible, I promise!). His story is proof that you CAN create an income with the stability to outlast Armageddon (plus, it guarantees you a well-deserved positivity booster). 

Links 

www.casabona.org/nev 

You can quote me on that... 

“The people who have given you money are the people who have already bought into what you're doing. They are the people who trust you and have shown you that trust with their wallet, so nurture your current relationships.” - Joe Casabona 

“You want to have relationships you can come back to and have conversations with.” - Nev Harris

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