What Works

What Works


EP 419: What is an “ethical business?” with Brooke Monaghan

April 11, 2023

At least in my corner of social media, there are a lot of folks asking what makes a business ethical. Or, perhaps more accurately, there are a lot of folks answering that question. 


And there are probably even more folks worried that there’s something unethical about the way they run their businesses. They’re afraid they haven’t checked all the ethical business boxes. 


When Brooke Monaghan emailed me to ask whether I wanted to have a messy conversation about some of the messaging around ethical, equitable, or trauma-informed businesses, I jumped on the opportunity. You see, while this is certainly not true of all messaging on these topics, much of it unintentionally replicates problematic systems and social relations. 


Capitalism always appropriates that which tries to resist it.


This episode explores a few different ways to think about the messages you’ve probably run into as you think about working or doing business differently. It’s not about calling anyone out or shaming anyone. It’s a look under the hood at some of the unexpected forces at play.


Footnotes:


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