Do you know what food trend is the most pervasive, divisive, and durable in US culture? Starbucks' PSL. Want to know why? Take a listen to what brands can learn from the pumpkin spice phenomenon.--- Support this podcast: https://podcasters.spotify.com

We spend a lot of time analyzing, emulating, critiquing companies branding strategies, but I'd suggest news stations & publications are some of the best branders based on a psychological effect called: negativity bias -- also known as clickbait. ---

Psychological pricing is a pricing strategy that utilizes specific techniques to form a psychological or subconscious impact on consumers to trick consumers into making quick purchases. We've all been a victim of them. Today on the show, I discuss 4 commo

Social commerce is an $89.4 billion market right now. Its projected to grow to $604.5 billion in the next seven years. If youre a business with products to sell and want to scale, e-commerce won't cut it anymore. You need to become a digital mall and in

There's a big debate, almost conspiracy-esque, about Tech companies listening in on our phones and that's how they know what products we were discussing, without us having to Google them. I speak on why this is happening and what you can do to better prot

Facebook continues its campaign against Apples iOS 14 privacy updates, adding a notice within its iOS app telling users the information it collects from other apps and websites can help keep Facebook free of charge. A similar message was seen on Instag

Click fraud is up 227% since 2016 and it's only getting worse and more expensive for you. Learn how click bots are affecting your PPC account, why it's happening and the 4 steps you should be taking now to protect yourself and save your money -- hint: Sar

Why bidding on your brand name is important for your overall PPC strategy and, if you aren't, how you're enabling your competitors to directly steal customers from you.--- Support this podcast: https://podcasters.spotify.com/pod/show/bryenn/support