School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
Latest Episodes
Podcast Creativity: 9 People Who Are Ignoring Podcasting Best Practices
Is podcast production getting stale? It seems you either do a solo show, or an interview show. The big networks do narrative style, and next week your Granma is launching a true crime show... Patrick
You Can Podcast: Lessons From the Erma Bombeck Writer's Workshop
We all know that person who is always embarking on new adventures and taking risks. It seems like they were born with an innate sense of courage - but the truth is, everyone has the potential for cour
Three Tools To Help You Identify What Your Audience Wants
Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossible to create a message that will resonate. Fortuna
20 Resources To Help You Find Podcast Guests
People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to finda good guest for your show." Today I have directories where you can list your sh
Is It Time To Sell Your Podcast?
Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater in downtown Akron. Why not you? Kenny was a homeles
Do Podcast Trailers Work in Growing Your Podcast?
So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?" I also t
Why is Joe Rogan So Popular?
I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at Things We Learned/Noticed Joe can be a bit of a lightning rod
Your Podcast Doesn't Need to Be Perfect - It Needs to Be Good
I am running into more people who say things like, "I'll start my podcast as soon as (event)," or "As soon as I get (piece of gear)." In some cases, they have been waiting for YEARS. So today I'm goin
Advertising Your Show On Podcast Apps
Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting. Advertising on Podcast Apps Before you
What is the Podlation Cycle? with Toby Goodman
I met Toby at Podcast Movement Evolutions and he gave me his book in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential cu