School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast


Latest Episodes

Podcast Creativity: 9 People Who Are Ignoring Podcasting Best Practices
October 31, 2022

Is podcast production getting stale? It seems you either do a solo show, or an interview show. The big networks do narrative style, and next week your Granma is launching a true crime show... Patrick

You Can Podcast: Lessons From the Erma Bombeck Writer's Workshop
October 24, 2022

We all know that person who is always embarking on new adventures and taking risks. It seems like they were born with an innate sense of courage - but the truth is, everyone has the potential for cour

Three Tools To Help You Identify What Your Audience Wants
October 17, 2022

Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossible to create a message that will resonate. Fortuna

20 Resources To Help You Find Podcast Guests
October 10, 2022

People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to finda good guest for your show." Today I have directories where you can list your sh

Is It Time To Sell Your Podcast?
October 03, 2022

Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater in downtown Akron. Why not you? Kenny was a homeles

Do Podcast Trailers Work in Growing Your Podcast?
September 26, 2022

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?" I also t

Why is Joe Rogan So Popular?
September 19, 2022

I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at Things We Learned/Noticed Joe can be a bit of a lightning rod

Your Podcast Doesn't Need to Be Perfect - It Needs to Be Good
September 12, 2022

I am running into more people who say things like, "I'll start my podcast as soon as (event)," or "As soon as I get (piece of gear)." In some cases, they have been waiting for YEARS. So today I'm goin

Advertising Your Show On Podcast Apps
September 05, 2022

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting. Advertising on Podcast Apps Before you

What is the Podlation Cycle? with Toby Goodman
August 29, 2022

I met Toby at Podcast Movement Evolutions and he gave me his book in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential cu