Plant Proof - Plant Based Nutrition & Inspirational Stories

Plant Proof - Plant Based Nutrition & Inspirational Stories


Cell based meat and the future of food with Bruce Friedrich

July 30, 2020

In Episode 109 I sit down with lawyer and Co-Founder of the Good Food Institute Bruce Friedrich to talk about two solutions to the current problems with our food system: these solutions being plant based meat and cultivated or 'cell-based' meat.

Specifically we cover:

• What's wrong with the current food system and how it is impacting human health, planetary health and animal welfare
• Specifics on climate change, COVID-19, antibiotic resistance, production inefficiencies and food security
• What plant based and cultivated meats are
• Specifics related to bio mimicking meat using cells collected via biopsy
• Where these industries are currently and the projections
• The companies leading the way in these industries
• Why major meat companies are investing into this space
• Barriers to entry
• When we can expect to see cell based meat on shelf
• How these types of products are likely to be perceived by customers
• and much more

Resources:

Good Food Institute
Bruce's Ted Talk
Bruce on Twitter
Good Food Institute on Instagram

If you're a regular listener you will know I prefer to do these conversations in person. I apologise in advance for slightly tinny audio from Bruce's end - the recording software is a bit hit and miss compared to when you are in the same room! Nonetheless it's certainly not the worst audio I have heard and the information is tremendously insightful.

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Simon Hill, Nutritionist, Physiotherapist
Creator of Plantproof.com - a free resource for plant based nutrition information
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