On this episode, Stephanie Scheller joins us to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, St

On this episode,Rachel Kraftjoins us to share what makes a great online course. Rachel is acopywriter, designer, and marketing consultant who works withprofessional speakers and thought leaders wh

On this episode, we discuss a flight of topics including the resurgence of direct mail. Well be referencing this recent article in Forbes. And of course, since baseball is officially back in seaso

On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the mo

On this episode, we discuss how AI is learning to be more persuasive. More importantly, well dig into the question Do we find it easier to trust machines over humans?

On this episode, well discuss mind-hijacking strategies that work in sales and copywriting and can be used in any industry. Well talk about halitosis and how became a medical condition with a cur

On this episode, we interview Pope Brock, author ofCharlatan: Americas Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam.

On this episode, well be discussing just how much is being spent on 30-second Super Bowl ads; plus well share how viral headlines can be explained in just 3 words.

On this episode, well finish our discussion ofBreakthrough Advertisingby covering concentration and how to borrow conviction for your marketing.

On this episode, well get into more discussion of the classic bookBreakthrough Advertising.