In this week's episode

It's a common problem in the world of MSPs. Time and time again Paul talks to business owners about their marketing, and the conversations are focused in the wrong areas. Being clear on your marketing goals, strategy and tactics is fundamental to the growth of your MSP. This week Paul spends a chunk of the show looking at just that
Also on this week's show; your MSP is not going to grow unless a) you've got the right kind of people around you, and b) YOU can lead them in the right kind of way. Paul welcomes a special guest with 7 core principles for being a better leader
Plus why it's easier to focus on selling 'outcomes' than "technology' (and how to do that). And a guest joins Paul to suggest a brilliant book that combines two rarely matched themes; software and spirituality!

Show notes

Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In discussing selling outcomes, Paul mentioned th