Paul Green's MSP Marketing Podcast

Paul Green's MSP Marketing Podcast

Episode 23: Do you expect A Team performance from B Team players?

April 21, 2020

In this week's episode

You're great at the technical side of your business and you have some pretty good marketing ideas too - but why do we find it so hard to execute both at the same time? Paul's joined by a special guest who understands the challenge and can offer a solution
This week, there's a deep dive into the psychology of recruitment and why we plump for second best when we really need an A Team
If you ARE looking for new staff, particularly if it's second line or third line staff, Paul has a great recruitment advert concept for you to try. Plus he answers a question from an MSP about the best subject lines for emails

Show notes

Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned the book How to Hire A-Players by Eric Herrenkohl
You can order your free copy of the book Updating Servers Doesn’t Grow Your Business right here
Paul's guest was Kevin Clune from MSP Growth Hacks and auth