In this week's episode

It's devastating for any business to suffer an IT security breach, but when it happens to an MSP it could mean 'game over'. Following a huge story in the channel about the foiled hacking of an MSP, Paul explains how talking about your security measures could improve relationships with clients and prospects alike
Also this week, and on the subject of security, how a simple phishing test could lead to increased monthly recurring revenue
There's also a fascinating conversation with a special guest about how to see IT buying from a client's point of view. And a great listener question on how to build trust with prospects

Show notes

Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Read the article from CRN about the three vendors that foiled the hacking of an MSP
While talking about security training, Paul mentioned Knowbe4 and also the phishing test from Phishing Box
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