With social media trends pointing more and more towards paid social as a route to success, Yolanda Sissing, Social Media Marketing Strategist, answers the question on whether there’s still room for organic growth. In this episode, Yolanda explores how to use some of the basic principles of marketing to attract, win and retain your ideal audiences and implement strategies to outlive the trends.

• How TikTok has changed the way we use other social media platforms
  
• Lessons we can learn from singer Adele
  
• The pros and cons of paid versus organic social media
  

Yolanda Sissing is a Social Media Marketing Strategist and the Founder of Pinkleaf Social. Passionate about storytelling, she started her career as a journalist writing front-page news articles for national newspapers and now creates stand out marketing strategies to help purpose-driven business owners rise above the noise and celebrate their stories on social media.

Links & Resources
Website www.pinkleafsocial.co.uk

Facebook: www.facebook.com/pinkleafsocial

Instagram: www.instagram.com/pinkleaf_social

LinkedIn www.linkedin.com/in/yolandasissing
Links to mentions in the show
– Top 9 Social Media Trends

– Adele’s Live on Instagram

– Aldi’s Twitter Campaign

– Aldi’s Twitter Handle – @AldiUK
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