Navigating the Noise w/ Jerry Allocca - Modern Marketing Podcast
4. Education Marketing – Anthony Sarchiapone Shares Insights with Jerry Allocca
In this episode we are navigating the noise of education marketing. You’ll learn what education marketers need to address today along with strategies for getting the most from your marketing department.
Meet Anthony Sarchiapone
Education marketing professional Anthony Sarchiapone shares his thoughts on how to reduce the amount of internal emails and meetings.
He shares his experiences on pitfalls to avoid when entering a new marketing department.
In this episode, host Jerry Allocca discusses the ins and outs of education marketing with Anthony, including:
Persona development and making the case
How to work together with your sales department
Critical issues facing education marketing today
Advice for walking into a new marketing department
“…it reduced the amount of emails and reduced the amount of meetings we had to have.”
Resources that were mentioned during this episode.
Google Postmaster Tools - Be a Better Sender
Anthony Sarchiapone's LinkedIn Profile
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