I invited the CEO and Co-Founder of UrbanSitter to share her thoughts with me. Lynn Perkins created UrbanSitter as a quick, effective tool for parents to search for child care online. As a mom herself, she tells me friends were always asking her for recommendations on a sitter and that sparked the idea to start her own website. Cut to several years later and UrbanSitter is one of the most used child care websites out there. Lynn says that's because they offer 3 critical components to child care: recommendations from people you trust, performance data and quality care providers.