In this episode, I get to sit down with Michael McAllister, the CEO and Founder of Empower Funnels, a company that helps mortgage loan officers generate leads through an automated system. Michael started as a mortgage loan officer and had his fair share of challenges and successes. Eventually, he realized that he had a special talent for converting internet leads, and decided to reverse engineer the process of getting leads to establish his current business and serve the needs of loan officers who are struggling to get leads.