MIT Enterprise Forum Cambridge

MIT Enterprise Forum Cambridge


Gabi Zijderveld, Affectiva’s CMO on Humanizing Tech with Emotion AI

January 26, 2020

Affectiva spun out of MIT Media Lab in 2009 and is on a mission to humanize technology. But what does that mean?
In this podcast interview Mark Thirman, Connected Things 2020 Conference Chair chats with Affectiva’s Chief Marketing Officer (and Connected Things 2020 keynote), Gabi Zijderveld about their pioneering work in Emotion AI and Human Perception AI.
The Boston-based company is currently focused on two industry verticals: Media and Automotive, because as Gabi, a technology veteran, points out “As a small company, you can’t go after every market – you have to be focused.”
Given that Automotive is one of the largest verticals for IoT, it’s definitely a great place to choose as a beachhead market and Affectiva is doing fascinating work leveraging in-cabin cameras as sensors to provide driver state and occupant experience monitoring.
But Automotive is likely just the tip of the iceberg – there are many other use cases such as in Healthcare and Education, and Gabi hints she’ll share more about those use cases during her keynote on the 23rd…