A conversation between Joseph Eschleman, President of Towerpoint Wealth, LLC and Special Guest Host Louis Diamond.
The freedom to creatively market to clients is one of the primary goals of most breakaway advisors. Because to create a unique brand, messaging and voice just isn’t possible as an employee advisor.
In speaking with many independent advisors during this crisis, it is this ability to freely communicate – nimbly and without restrictions – that has proven to be pivotal in strengthening relationships with clients. And the bonus is that many of these advisors are using their voices and messaging to expand their reach to prospects as well.
Our guest in this episode is a firm believer in the power of marketing. In fact, while he felt he had been given much of what he needed to grow his business in the brokerage world, a critical aspect that he said was missing was the ability to market and communicate in unique and innovative ways.
So in 2017, Joe Eschleman, left Wells Fargo with the help of Dynasty Financial Partners and launched Sacramento-based Towerpoint Wealth.
And the COVID-19 crisis has since opened his eyes to the real potential that the freedom to communicate allowed him.
In this episode, Louis Diamond talks with Joe about his breakaway journey and life as an independent business owner, including:
- The key drivers that inspired him to leave Wells Fargo—and why he felt independence was the right next step.
- His experience in managing the 2008 financial crisis as an employee—and how that differed from navigating this crisis as an independent firm owner.
- The value of the “triangulation of advice” for clients—and how that concept made the transition from a big brand a “non-issue” for his clients.
- The role marketing plays in his firm’s growth—and how it helped Joe and his team maintain a continuity of voice with his clients and also reach prospects.
- Why he chose to go independent with Dynasty Financial Partners—and how a firm like Dynasty adds value to an RIA like Towerpoint.
As Joe so aptly shares, “If your value proposition is based on pie charts and performance, clients will see right through that, especially in times of crisis.” The ability to fully engage with clients and prospects – freely and creatively – is what many advisors find to be one of the most attractive benefits of independence. And in Joe’s case, a true differentiator.
For more information about this episode, plus related resources, visit: https://www.diamond-consultants.com/wells-fargo-breakaway-thriving-during-covid-19-crisis