Executives at the Edge

Executives at the Edge


Automating Inter-Carrier Ordering: A Transformational Effort

November 22, 2022

Neustar’s Senior Vice President, John Denemark, explains how Neustar and MEF LSO APIs are helping wholesale carriers to transform manual processes and proprietary APIs to modernize their legacy systems for buying and selling wholesale connectivity access—and enabling automation through interoperability. 



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In this Executives at the Edge episode, host Pascal Menezes explores these topics and more with John Denemark of Neustar, a TransUnion Company:



  • What is a retail-wholesale service provider relationship and how is it ripe for modernization?

  • How have ASOG and proprietary API implementations diverged to the point of outliving their usefulness?

  • What is order enrichment technology and how can it save the day?

  • Can carriers derive the benefits of MEF LSO APIs where possible while continuing to exist in an ecosystem that is not yet completely automated?

  • What’s the hurdle to adopting MEF LSO APIs and how can we overcome it?


About Our Guest

John Denemark, Senior Vice President and General Manager of the Carrier Provisioning Division, Neustar, A TransUnion Company


John is a dynamic leader with a 20-year tenure at Neustar where he leads the Carrier Provisioning business, which includes a complete suite of automated products and services addressing carriers’ off-net provisioning needs.

Holding leadership positions across all areas of Neustar’s business, John has extensive experience in product management, operations, development, service delivery, customer care, and professional services.

John has been an ISO 9000 lead auditor and is certified in Rummler-Brache process improvement methodology, Cost of Quality and CMMI. He holds a BS in Industrial and Systems Engineering from Georgia Institute of Technology, and a master’s in economics from The Johns Hopkins University.

Executives at the Edge podcast is brought to you by MEF, an industry association of 200 service, technology, and cloud providers who together accelerate enterprise digital transformation.



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