Latest Episodes

23. How to do an amazing radio interview by phone
July 26, 2021

Regardless of what you might have heard, radio can be a great way to grow your business. I know a lot of people argue otherwise, but I beg to differ. - As I have said in a prior episode, radio and pod

22. What you need for a great TV interview when traveling
July 19, 2021

I recently got back from a trip to Florida. I was gone for three days, and I packed for fun. Yes, I brought my laptop in case I needed to do a little work in the morning before we set out, but I was t

21. Why you should never use Wi-Fi for a TV interview
July 12, 2021

Most of the physicians and other experts I've talked to who want to do more interviews usually focus on TV. And that makes sense. Right or wrong, people seem to think that being on TV gives you more c

Bonus interview: How podcasts can help an expert grow his or her business with Dr. Brent Lacey
July 08, 2021

In this bonus episode, I am privileged to interview Dr. Brent Lacey, a gastroenterologist and the host of The Scope of Practice podcast. - In his podcast and coaching, Dr. Lacey helps healthcare profe

20. How to be a terrific podcast guest
July 05, 2021

In Episode 4 of the show, I gave a number of reasons why podcasts, and being a guest on podcasts, can be great for growing your business. Please go back and listen to that episode if you missed it. Bu

19. Why you shouldn’t work with a publicist to get media interviews – Part 2 of 2
June 28, 2021

In the last episode, I talked about the benefits of working with a publicist to get you media interviews. If you missed it, definitely go back and listen to it, as there are a number of good reasons to work with one. But as I said then,

18. Why you should work with a publicist to get media interviews – Part 1 of 2
June 21, 2021

Doctors all the time tell me they want to do more interviews and ask me how to get them. That's true of any type of expert who wants to grow his or her business - attorneys, dentists, real estate agents, financial planners, accountants, therapists,

17. How to do media interviews around a busy schedule
June 14, 2021

We are all busy. I'm busy. You're busy. It doesn't matter what type of work you do - doctor, lawyer, financial planner, realtor, dentist, chiropractor, veterinarian, therapist, pharmacist, or really just about any line of work - you have more to do tha...

16. What your one goal of every media interaction should be
June 07, 2021

I would bet that whatever type of expert you are, and whatever kind of work you do, you want to do media interviews to grow your practice or business. That is literally the goal of this podcast - to teach you how to do that. -

15. When to return a reporter’s call or email
May 31, 2021

As you start doing media interviews, reporters and journalists will reach out to you. - It might be a breaking news story, and they need a quick quote or reaction. It might be a situation where they need an expert to break down some news topic int...