The MEDIA PROS Show
Latest Episodes
33. How to get more media interviews and get better at them
Welcome to The Media PROS Show, the show that gives you quick, simple tips to grow your business by serving as an expert on your topic in the media. Learn how to get all the TV, radio, podcast, magazi
32. How to find journalists’ email addresses for your media pitches
Much of the media system I teach the clients I work with one-on-one, and I will teach you as a listener of this show, is how to get interviews by pitching a topic to a reporter, writer, show host or p
31. Why being easily reachable is so important in the media
In episode 16 of this show, I discussed what the one goal of every media interaction you have should be - every email, every phone call, every conversation before and after an interview - and with eve
30. What single publication can give you countless ideas for media pitches
One of the most important components of a system for getting more media interviews is a pitch file. This is a folder, or maybe a notebook, or some software online - I use Evernote - that allows you to
29. Which weak words and phrases should you avoid using in your interviews
Today we are going to discuss a problem I personally struggle with in interviews quite a bit. I expect that most experts do, even if they don't realize it. - When you do TV, radio or podcast interview
28. Who you should – and shouldn’t listen to for media feedback
This week's media tip might be a little controversial, but I feel strongly about it. You need to be very careful whose advice you listen to when it comes to interviews, whose feedback to get and act o
27. Why you should always avoid jargon and technical language in your interviews and pitches
This week's tip seems so obvious that I shouldn't even need to do an episode on it. But I see experts in every field - medicine, law, the financial sector, real estate and so many others - they do it
26. How to prepare for your next podcast interview
In episode 4 of this show, I discussed all the reasons podcasts are a great medium for growing your business. Go back and listen to that episode if you missed it. - But podcasts work two ways. You can
25. Why you should always bring makeup to a TV studio
You've heard me mention on this show many times before that I'm the medical expert for two TV stations here in Charleston, South Carolina. I am actually working on a third station in a different marke
24. Why you should always turn off your cell phone during an interview
Today's tip is very simple in theory, but it's so easy not to do. And it can disrupt an interview if you forget to do it. And occasionally it can ruin your interview. - I am the medical expert for ABC