Latest Episodes

33. How to get more media interviews and get better at them
October 04, 2021

Welcome to The Media PROS Show, the show that gives you quick, simple tips to grow your business by serving as an expert on your topic in the media. Learn how to get all the TV, radio, podcast, magazi

32. How to find journalists’ email addresses for your media pitches
September 27, 2021

Much of the media system I teach the clients I work with one-on-one, and I will teach you as a listener of this show, is how to get interviews by pitching a topic to a reporter, writer, show host or p

31. Why being easily reachable is so important in the media
September 20, 2021

In episode 16 of this show, I discussed what the one goal of every media interaction you have should be - every email, every phone call, every conversation before and after an interview - and with eve

30. What single publication can give you countless ideas for media pitches
September 13, 2021

One of the most important components of a system for getting more media interviews is a pitch file. This is a folder, or maybe a notebook, or some software online - I use Evernote - that allows you to

29. Which weak words and phrases should you avoid using in your interviews
September 06, 2021

Today we are going to discuss a problem I personally struggle with in interviews quite a bit. I expect that most experts do, even if they don't realize it. - When you do TV, radio or podcast interview

28. Who you should – and shouldn’t listen to for media feedback
August 30, 2021

This week's media tip might be a little controversial, but I feel strongly about it. You need to be very careful whose advice you listen to when it comes to interviews, whose feedback to get and act o

27. Why you should always avoid jargon and technical language in your interviews and pitches
August 23, 2021

This week's tip seems so obvious that I shouldn't even need to do an episode on it. But I see experts in every field - medicine, law, the financial sector, real estate and so many others - they do it

26. How to prepare for your next podcast interview
August 16, 2021

In episode 4 of this show, I discussed all the reasons podcasts are a great medium for growing your business. Go back and listen to that episode if you missed it. - But podcasts work two ways. You can

25. Why you should always bring makeup to a TV studio
August 09, 2021

You've heard me mention on this show many times before that I'm the medical expert for two TV stations here in Charleston, South Carolina. I am actually working on a third station in a different marke

24. Why you should always turn off your cell phone during an interview
August 02, 2021

Today's tip is very simple in theory, but it's so easy not to do. And it can disrupt an interview if you forget to do it. And occasionally it can ruin your interview. - I am the medical expert for ABC