MCM CommerceChat

MCM CommerceChat


Mobile Apps in 2021: TikTok, Ad Spend and Livestreaming

December 09, 2020

Cyber Weekend 2020 presented yet more evidence of the the monster that is mobile commerce: 40% of Black Friday sales were from smartphones, Adobe said. As mobile apps going hand-in-glove with this phenomenon, we talked to Lexi Sydow of App Annie about mobile app trends to follow in 2021, including TikTok and livestreaming.