I don't think there was a single person on the planet that thought Starbucks could be the model for mobile payments and yet they are. I'm also pretty sure that no one would have predicted that they would become the most pervasive and most used mobile payments app on the planet either yet they are. How did they do it? Chuck spells out their strategy - the things they did do and, more importantly, the things they didn't. Starbucks...who'da thunk it?

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