MarketingSherpa Podcast

MarketingSherpa Podcast


Latest Episodes

MarketingSherpa Podcast #5: Ten things you should think about before you do your next website redesign
April 25, 2019

MarketingSherpa Podcast #5: Ten things you should think about before you do your next website redesign

What do you lead with? (MarketingSherpa Podcast Episode #4)
February 12, 2019

Daniel and Austin discuss value sequencing: What do you lead with, what do customers need to know, and when do they need to know it during the buyer’s journey? Which customers need to know which things about your product?

Value Proposition: Before you express the value, you have to deeply understand the value (MarketingSherpa Podcast Episode #3)
January 29, 2019

Advertising and marketing creatives need to be armed with an essential reason why the ideal customer should buy your product.

Mobile: Device or segment? (MarketingSherpa Podcast Episode #2)
January 07, 2019

Is Mobile a device — just the same people we’re trying to reach on the desktop but with less screen space? Or is it a segment — people’s behaviors (and perhaps even the people) are so different when they’re on a smartphone that we need to approach them...

MarketingSherpa Podcast Episode #1: The role of the human connection in your marketing
November 21, 2018

Welcome to MarketingSherpa Podcast Episode #1 where we discuss marketing automation, technology, AI and the role the human connection should play in your marketing