Marketing Your Attraction

Marketing Your Attraction

Latest Episodes

Unlocking TikTok for your Attraction
December 31, 2020

Hello marketers, I thought you'd enjoy this deep dive into the process that helped this attraction go viral on TikTok. Josh Sumsion from Dead City Haunted House comes on to discuss the process behind their TikTok videos, some of which are going viral....

What Do You Say To Them? How to personalize your messaging during the pandemic
August 31, 2020

This podcast is a recording from a recent panel on personalizing your messaging to guests in preparation of opening your attraction this season.The discussion is divided into three sectionsrecommend

Live Coaching Call with Jewish Escape Room 'OneBefore'
September 13, 2019

For the first time on Marketing Your Attraction, we bring a listener on the show for live coaching. Gamliel Beyderman is Founder of OneBefore, America's First Jewish Escape Room in Brooklyn New York. Visit OneBefore here:

How To Use Story in Your Marketing and Drive Revenue
July 23, 2019

Scott Swenson joins us on the podcast to discuss the impact Story has in marketing your attraction. Scott has a new book out: Follow the Story: The Foundation of Every Great Attraction Follow the Story’s synopsis reads, “An attraction is most...

Adapting your attraction to a new target market’s culture
June 29, 2019

Main Topic: Adapting your attraction to a new target market’s culture Step 1: You should have the demographic and psychographic analysis of this new target market done. Additionally, your team must have decided the new market is worth testing. Step...

Content Marketing Defined
May 20, 2019

Content Marketing is one of the most misunderstood tactics, and we explain it all in this episode. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and...

Marketing Your Attraction Episode 30: Coming up with better ideas
April 19, 2019

Where do ideas come from? What makes someone creative? How do I get better ideas? Discover the process and best practices behind brainstorming in this episode.

Episode 29 - The Advantages & Threats of Experiential Marketing Experiences
April 08, 2019

Experiential Marketing Experiences are increasing in number and complexity. Some experimental marketing campaigns are nearly identical to attractions! We discuss the benefits and threats posed by this new form of campaign. A quick overview of the...

[Marketing Your Attraction] The quick & dirty Marketing Plan
February 11, 2019

Struggling with your attraction's marketing plan? This episode walks you step by step through a marketing plan. Download the template from our email list!

Marketing Your Attraction: Marketing’s Role In Recruiting
September 18, 2018

NEWS/Quick-Takes:The Halloween season is starting much earlier than usual and the Theme Park Halloween landscape is shifting to keep pace.See Festival del Terror at 6 Flags Mexico, the early Ced