Hello marketers, I thought you'd enjoy this deep dive into the process that helped this attraction go viral on TikTok. Josh Sumsion from Dead City Haunted House comes on to discuss the process behind their TikTok videos, some of which are going viral....

This podcast is a recording from a recent panel on personalizing your messaging to guests in preparation of opening your attraction this season.The discussion is divided into three sectionsrecommend

For the first time on Marketing Your Attraction, we bring a listener on the show for live coaching. Gamliel Beyderman is Founder of OneBefore, America's First Jewish Escape Room in Brooklyn New York. Visit OneBefore here: onebeforeescape.com.

Scott Swenson joins us on the podcast to discuss the impact Story has in marketing your attraction. Scott has a new book out: Follow the Story: The Foundation of Every Great Attraction Follow the Story’s synopsis reads, “An attraction is most...

Main Topic: Adapting your attraction to a new target market’s culture Step 1: You should have the demographic and psychographic analysis of this new target market done. Additionally, your team must have decided the new market is worth testing. Step...

Content Marketing is one of the most misunderstood tactics, and we explain it all in this episode. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and...

Where do ideas come from? What makes someone creative? How do I get better ideas? Discover the process and best practices behind brainstorming in this episode.

Experiential Marketing Experiences are increasing in number and complexity. Some experimental marketing campaigns are nearly identical to attractions! We discuss the benefits and threats posed by this new form of campaign. A quick overview of the...

Struggling with your attraction's marketing plan? This episode walks you step by step through a marketing plan. Download the template from our email list!

NEWS/Quick-Takes:The Halloween season is starting much earlier than usual and the Theme Park Halloween landscape is shifting to keep pace.See Festival del Terror at 6 Flags Mexico, the early Ced