Market Dominance Guys
EP 158: Your “Side B” Is a Leadership Tool
November 30, 2022
What helps make someone an effective leader? According to our guest, Paula White, the Leadership DJ of Side B Consulting, its all about employing a leaders human side along with their business side
Improved marketing tools, more compelling sales methodologies, better-designed datasets, and even the introduction of AI have all lent a hand to upgraded efficiency and higher close rates. Those that dominate their market are those that are going to win.
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