Market Dominance Guys
Is Cold Calling a Form of Slapstick?
December 14, 2021
What makes a great cold caller? Our guest today on Market Dominance Guys, James Thornburg, Enterprise IT Strategist at Bridgepointe Technologies, defines the characteristics of a great cold caller as
Improved marketing tools, more compelling sales methodologies, better-designed datasets, and even the introduction of AI have all lent a hand to upgraded efficiency and higher close rates. Those that dominate their market are those that are going to win.
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