On today's episode of Getting Social with Miriam, I have the pleasure of interviewing Kersten Kloss. Kersten is a sales strategist, list Builder and lead generation expert with over 20 years of experience helping small and medium sized businesses.  Over his career Kersten has collected an arsenal of very unique proprietary strategies that blend classic TV interviews with online tools like YouTube,  LinkedIn and banner re-targeting, to find his clients new business.  ??

Kersten  developed "Skype Interview Marketing", a technique that affordably positions individuals and companies as industry leaders and subject matter experts.  His web TV interview shows, conducted over a simple Skype call, look like real TV and are promoted to high profile news sites like USA Today, CNN, Entrepreneur, Examiner.com as well as Forbes, Huffington Post and Inc.??Kersten has interviewed dozens high profile authors and business leaders over the past several years. Brian Tracy, Steve Schiffman, Guy Kawasaki and Brett Wilson were all guests on his own web TV show at BizDevWeekly.com.

Almost everything Kersten does involves LinkedIn in some way, and today we are going to cover some tips on how to master LinkedIn!