Lights, Camera, Grow
Latest Episodes
Marketing Content - Covid Edition (with Mykim Dang, Executive Video Producer of America's Test Kitchen)
Mykim Dang calls herself a “full stack creator,” and that’s no exaggeration. In this episode of “Lights, Camera, Grow,” we take full advantage of our chance to go one-on-one with a true creative mastermind.
The Accidental (but powerful) Marketing Tool (with Grace Amodeo, Shift)
Amodeo, a whip-smart production master with a background in film, discusses the journey of “In Conversation” from a quarantine side-project to a full-scale marketing tool: “[In Conversation] has grown so successfully and we see so many opportunities...
Stop selling, start telling stories (with Shelby Stanger, host and creator of REI's Wild Ideas Worth Living )
“A lot of brands just try and sell their product. A little too in your face. I don’t think people want that... Brands that have gotten into the podcast space, for the most part, don’t make that many mistakes because podcasting is a totally differen...
Making Content Marketing Easy Again (With Lindsay Tjepkema, Casted)
B2B (Business to Business) marketing is boring. Always has been. In an industry that has long been successful by “playing it safe”, B2B companies have been able to thrive in a world of suit jackets and old-school professionalism. However, as millenn...
ROI is Overrated (With the VP of Marketing at HubSpot, Meghan Keaney Anderson)
Should you start a marketing campaign when ROI can be hard to measure? How do you convince your boss (and yourself) that it’d be worth it? In this episode of Light’s, Camera, Grow, we sit down with Meghan Keaney Anderson, VP of Marketi...
How to Get People to Love Your Brand, Hint: Start a Show! (With Jay Acunzo, Marketing Showrunners)
You’re marketing wrong: don’t just grab attention, hold it. Say hello to Jay Acunzo. Jay is an entrepreneur, creator, teacher, writer... basically, he does it all. He combines his extensive experience working at ESPN, Google, and HubSp...
What are Some Successful Podcasts?
Jared and Andrew wrap up season 2 of Lights, Camera, Grow with a bang. They discuss how podcasting has really grown in the last year and a handful of successful case studies of successful podcasts you should be listening to now.
What are the Biggest Challenges for a Video Podcast Series?
SHOW NOTES:The guys from Tobe Agency are back, talking about the biggest challenges when creating rich media content for marketing. Jared and Andrew discuss what factors you need to consider before starting, and what kind of content strateg...
Can Your Small Business Really Grow from YouTube?
SHOW NOTES:Jared and Andrew discuss why and how small businesses are under-utilizing YouTube and podcasting, and the logistics on how to create rich media. You’re going to want to listen to this episode, as they break down how you can take ...
How Video Podcasting Can Supercharge Your Small Business Marketing Strategy
SHOW NOTES:Jared and Andrew discuss the parallels of 2008’s financial crisis, to what we’re facing in 2020 with the coronavirus. They explore the idea of ways to adapt and innovate content for this current situation, and how podcasting and ...