So you’ve got a great business idea. Now what? If your first step is “create the product and then try to find a market for it,” you’re probably putting the cart before the horse. In episode 14 of LifeWork, Meagan and Dave discuss the importance of understanding your potential market before you decide what to create for them, and why it always makes more sense to solve a problem that already exists than to try to force a “great idea” into a market that doesn’t recognize its value. Discussion Points & Links: Why it’s so vital to understand your audience and their needs, wants, and pain points How to anticipate the needs of your market – and test your theory The importance of pivoting if your initial solution isn’t the right one How to educate an audience that doesn’t yet know they need your product How to build a solution that unconsciously makes people pull out their wallets Facebook advertising Meagan’s interview with Tara Gentile The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future (Kevin Kelly, author of 1000 True Fans)