The second episode of eight in comprehensive business strategy, target marketing, in the overview of building or expanding a strong business.

This episode addresses the following topics and questions.

Who are your customers and targeting your prospects?

Use the attributes of your product or service and describe well what it will do for them
They only care about the benefit to them

Watch and survey with customer satisfaction to either learn possible expansions or to at least find who they are and what they like and don’t like. It is the customers' perspective that is crucial, not yours or your friends.

What do they do?
Where do they live?
How do they use your product or service? They may id something that you didn’t think was in your marketing.

In an earlier episode, I discussed how to increase the probability of success in business.

Does the picture you had of customers before you started match your real customers
Why do they buy your product?
Why from you?
What excites them? What is valuable to them in your product?
If you can answer and reexamine these questions you wil be ready to market you product and will later be ready for expansion and growth!