Helen Chang talks about how to build your entrepreneurial toolkit with a book on this episode of the Learning from Smart People Podcast with Rob Oliver. She is an award-winning journalist, a best-selling ghostwriter and a truly Smart Person. Helen Chang has an infectious energy and provides a clear rationale as to why a book is a powerful tool for entrepreneurs.
Here are a few of the topics covered by Rob Oliver and Helen Chang in this episode of the Learning from Smart People Podcast:
· How a book fits into an entrepreneur’s “toolbox”
· The two things a book creates
· Creating an ecosystem of products, based on your book
· Helen’s story of how she became a ghostwriter
· Overcoming disappointment and the desire to quit
· Understanding the power of the book
· Using a book as the anchor for your business
· The Create My Book System
· The book creation process to crystallize a system and create intellectual property
· Finding a title that your audience will buy
· How your book can create a brand
· The opportunities that flow from having a brand
· Your book is your “Content Bible”
· Utilizing your “What”, your “Why”, and your “How”
· Creating a waterfall of income from your book
· How your book title can make you stand out
· The elephant story and how it created a brand for an insurance agent
· Mining your wisdom, knowledge and experience and packaging it
· Creating a tribe based on your book
· Being authentic is what truly resonates
You can find out more about Helen Chang through her website and you can get your free gifts from Helen at the links below:
Website: http: //freegiftsfromhelen.com
Website:  www.authorbridgemedia.com
Twitter:   https: //twitter.com/authorbridge
Facebook:  https: //web.facebook.com/AuthorBridgeMedia/   
Instagram: https: //www.instagram.com/authorbridgemedia/
Linkedin:  https: //www.linkedin.com/in/helenchangwriter/
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