In this episode, Alay Yajnik and Kevin Brodehl, partner at Patton Sullivan Brodehl, discuss how Kevin is using his two blogs, Money and Dirt and the LLC Jungle, to attract his ideal clients to his law firm. Takeaways from our conversation include:

When you're building your book, you should be visible, be memorable, and be helpful.
Give your blog a name, and get the ".com" domain on the internet for the name.
You have time to write a blog each month. Make it a priority, make it a commitment, and stick to it!
Basic blogs (like the kind that may companies write for you) attract basic clients. Sophisticated blogs (like the ones that only you can write) attract sophisticated clients.
Writing a blog can be effective, but it isn't a substitute for getting out there and connecting with people.
There is no blueprint for marketing, so do what you enjoy and give yourself permission to try lots of different things.
A good business coach will help you discover your niche.