Public Sector Marketing Institute

Public Sector Marketing Institute


Latest Episodes

How to Commit to Creating Content
June 30, 2017

In this episode, I discuss how to create content consistently and how to commit to delivering on time, every time.

How News is Being Disrupted by Social Media
June 23, 2017

In this episode, I explore how news is being disrupted by social media and give shout-outs to 3 news websites that are disrupting journalism as we know it.

Bloopers & Best Bits | 1 Year of Podcasting
June 16, 2017

In this episode of JSB Talks Digital, I take a look back at bloopers and best bits from one year of podcasting. Yes, it’s my podcast’s first birthday!

How Social Media has Transformed Journalism | JSB Talks Digital Podcast
June 09, 2017

In this episode, I explore how social media has transformed the journalism landscape and why the profession needs to upskill before they are left behind.

What Parents Need to Know About Online Gaming | JSB Talks Digital Podcast
June 02, 2017

In this episode I discuss online gaming with gaming expert Eoghan Murphy and my 7-year-old son Bobby.

Is Banning Smartphones the Answer to Children’s Online Safety? | JSB Talks Digital Podcast
May 26, 2017

In this episode, I discuss children's online safety and interview Deputy Jim Daly, the TD responsible for the proposed Internet Access for Minors Bill 2017.

The Thin Blue Line of Social Media | JSB Talks Digital Podcast
May 19, 2017

In this episode I respond to a news article in which An Garda Síochána, the Irish police force, explain how their time is taken up with responding to allegations of what I can only describe as social media crimes. I also chat to Tim Burrows,

How to Leverage Social Media to Turn Fans into Voters | JSB Talks Digital Podcast
May 12, 2017

In this episode I talk about the role social media plays in political communications.

Effective Mobile Video Marketing | JSB Talks Digital Podcast
May 05, 2017

Video might just be the most effective marketing tool available to us today. Thanks to today's smartphones, you can engage in successful mobile video marketing with the touch of a button.

Engaging Effectively with Digital Influencers | JSB Talks Digital Podcast
April 28, 2017

In this episode, I talk about digital influencers and how to effectively engage with them and I interview John Carroll, CEO of the PRII.