How do your harness the power of social media when looking for a job? Aaron Herman spoke with Lavie Margolin about job searching and his new book From Linked Out to LinkedIn.

From Linked Out to LinkedIn: Unlocking the power for career success in 2013

You joined LinkedIn because a friend or colleague told you that you must join. Now that you are signed up, you are probably a bit puzzled as to why everyone is raving about the site. You know that it is a resource to advance your professional position, better market your business or find a job but you are not sure how to use LinkedIn to achieve those objectives. Creating your profile, adding connections and joining groups were no problem but now what?

This book is the tool that you need to TRULY UNDERSTAND LinkedIn and maximize its power for ultimate career success. Author and Career Coach Lavie Margolin has spent years leveraging his LinkedIn network, building valuable connections and advising businesses on how to use the site. For the first time in one book, Lavie shares his most valuable tips on how to turn your knowledge of LinkedIn from “What Now?†to “Success Now!â€