When you start a business and have nothing but the potential to succeed, it’s critically important to protect the future value of your IP. Later on, you can exploit that IP and grow your business! If you want to learn how, then this episode is for...

Intellectual Property is the asset class that’s too relevant to be ignored in any business. Before you turn your idea into a business, product or service, you’ve got to deal with intellectual property at the time when you’re just starting out....

Choosing a brand name is one of the toughest and most important decisions to make. It will help people differentiate your business from your competitors and help you to stand out from the crowd. In this episode, you’ll learn the importance of having...

Every business has a brand, and it’s important that your brand stands out from your competitors. So what do you need to do to build your brand? In today's episode, I will talk about branding and the 3 disciplines you need to get involved to build...

No business can ignore copyright in the new economy created by the internet. Although the details of the laws will differ from country to country, whichever country you may be located in, the copyright principles that I will discuss in this episode...

Today's episode is the first of a series in this podcast focusing on general principles of intellectual property that applies to every business worldwide. If you have a brilliant idea that you think could turn into a very profitable business, you'll...