Holly is a high-end rehabber in the Southern California market and transitioned from being a CPA to a rehab investor with buying houses at the auction. When the hedge funds moved in and this lead generation technique dried up she had to find a new way to create deal flow. Holly was able to figure our how to become an expert at referral marketing which is one of the best ways to not just find deals but to find the big ones. Our goal as an investor is to find really big deals and that’s what referral marketing can do for you. Holly shares with us where and how she is able to do this strategy and this is a great episode for anyone with a small marketing budget trying to get their first deal done.       0:00 – 4:50 Shares her background as a CPA and how she transitioned into being a top Sothern California rehabber buying at the auction and then moved her business into networking.   4:51 – 8:27 How Holly finds her deals when networking and getting referral marketing leads.   8:28 – 11:21 Networking at Business Networking Events with individuals outside of real estate to increase your chance of getting quality referral leads   11:22 -  16:34  How she finds these referral leads networking with realtors and the power of an introduction. How she compensates these agents and increases her odds of closing the deal.   16:35 - 22:10  What a flat listing is and how to give up front end commissions to gain bigger back end profits.   22:11 – 25:31  How to raise money, find workers, and deals at networking events outside of real estate.   25:32 – End How to contact Holly and learn from her on how to do the business without getting taken advantage of.