Colin didn’t know he was good at selling till someone told him. [01:08]

Are webinar presentation tips still relevant in 2022? [04:15]

The hero’s journey is a classic emotional storytelling tool a lot of people get wrong. [09:51]

How do you change an origin story about you into a conversion story about your audience? [13:11]

One product sales presentation changed Colin’s whole life. [16:54]

James has his own relationship with storytelling. [19:56]

To be an effective sales tool, a story must balance vulnerability with credibility. [24:29]

If you’ve never slept on a park bench, what story can you tell? [27:51]

Colin breaks down the proof of an offer into three levels of certainty. [32:24]

The best validation for your offer is the customers who get results. [38:40]

The first thing you want to do with a sales presentation is touch people’s hearts. [44:03]

In a sales presentation of a product, you’re not just teaching content, you’re preparing people to commit. [47:50]

Give people too much to do, and you may lose the sale. [51:15]

Now, you transition your webinar presentation to the pitch. [53:22]

This is why you don’t want people picking your brain. [53:47]