01:14 - James recognized Charley’s gift for paid ads and suggested he focus on that. Charley did, and it was a good call.

06:01 - If you could access Charley’s expertise in media advertising, what would you ask him?

07:37 - One of the first considerations in choosing ad campaign types is that platforms change.

09:43 - Some businesses actually do quite well with paid ads on TikTok.

11:35 - When it comes to paid ads strategy, timing matters, because of something called result compression

13:26 - The advertising landscape is constantly changing, and we need to adjust accordingly.

15:25 - In online marketing, he who innovates survives and thrives.

19:34 - What kinds of ad campaigns can you consider running?

21:16 - Lead magnets are a powerful way to build your list and create interest in your product.

25:08 - Charley suggests what would likely be an effective lead magnet for James’s business.

31:31 - Offering a diagnostic, review, or audit can be an effective conversion campaign, and works great in tandem with list building.

35:08 - Need more lead magnet examples? Charley obliges…

44:44 - Part of achieving success with paid ads is having the right intent, and focusing strongly on that.

51:54 - Charley’s suggested a potential lead magnet for James. But what does he use in his own agency?