Authentic Online Marketing with Ruthie Gray

Authentic Online Marketing with Ruthie Gray


Ep 23 How to get real followers on Instagram (that don’t unfollow)

November 23, 2020

Do you wonder how to get real followers?  You know - the ones that stick around instead of doing the follow for follow thing? And then...they unfollow? (Click below for shownotes)

https://ruthiegray.mom/?p=10726&preview=true

 

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In today’s podcast I'm pulling back the curtain to share a bit of my own Instagram strategy. I'm transparently showing how I use Instagram to connect with my target audience.  As you may know, I’m a wife, mom of 4 adults, Gigi, and caregiver.  I share bits and pieces of my life especially in stories, and if you’re a regular follower you know this. My followers are dedicated.  They’re invested in my content, they share my content, and, they’re not flakey. I have a feeling that’s what you want too, right?  There’s a way to go about this.

The thing is, we each have a unique spin on life, and we can use that to our advantage on Instagram.  It’s what makes you different from everyone else.  It’s what makes you unique and only for some (and not all) people - and this is how you narrow your niche and target your message.

 
Get real followers on Instagram through the Instagram Insider Intensive or personal coaching
I’ve figured out how to do this, and if you need strategies beyond this podcast, I would love to help you either through personalized coaching or, stay tuned for an exciting announcement in an upcoming podcast about the opening of my Insider Intensive.  It will deliver my exact processes for building an authentic audience that translates into paying clients, with specific trainings and more, keep an eye out for my Black Friday special because slots will go fast.  In fact, make sure you’re on my mailing list, the IG Insider (you’ll get a free Instagram Caption Blueprint with signup) so you won’t miss any details!

 

So first, I’m sharing life lessons that can be applied to Instagram, based on principles my dad taught me. It’s how I cultivate invested and “real” followers.  Next, you’ll learn 3 targeted tips for staying steady and succeeding on the Instagram platform. These tips will keep you steadily growing and collecting your Insta-Tribe.

 

If you believe in your Instagram message, you can be consistent on the platform, even through the roughest of times.  Often, this is what determines real followers from the flakes.

 
To get real followers, be a real person
Real followers are dedicated followers.  They’re the ones that stick around.  They’ve come to appreciate what you have to offer.  They like you - they REALLY like you!  Real followers stick around for the long haul - no matter what, because they’re invested.  

Be with the people in front of you - this means your literal people but also your existing followers!  Serve them well, recognize them, visit their posts and leave encouraging comments!  If you have 100 followers, give them the honor of recognition and validation.

Serve those right in front of you whether they’re 100 or 1,000 and be patient with the process, because getting real followers takes time, just like relationships in real life!

 

 
How to get real followers: Instagram life lessons
1) You have the same 24 hours as everyone else.

My dad told me this years ago when I was a young mother and...